Privacy Policy

Privacy Policy

Effective date: 03.05.2026
Website: https://airtrace.pro
Contact: [email protected]

This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, contact us, request information, book a demo, or interact with our online services and marketing activities.

This Privacy Policy applies to the website airtrace.pro and related online communication channels operated by REX LAB SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ.

1. Data Controller

The controller of your personal data is:

REX LAB SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ
Grunwaldzka 19 / 4.24
60-782 Poznań
Poland

KRS: 0001072368
NIP: 6751791413
REGON: 527065610
Email: [email protected]

In this Privacy Policy, “we”, “us” or “our” refers to REX LAB SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ.

2. What Data We Collect

Depending on how you interact with our website and services, we may collect the following categories of data:

2.1. Contact and business inquiry data

When you contact us, submit a form, request a demo or send us an email, we may process:

  • name and surname;
  • business email address;
  • phone number, if provided;
  • company name;
  • job title or role;
  • country or region;
  • message content;
  • information about your interest in Airtrace products or services.

2.2. Website usage data

When you visit our website, we may collect technical and usage information, such as:

  • IP address;
  • browser type and version;
  • device type;
  • operating system;
  • pages visited;
  • time spent on the website;
  • referring website or advertising source;
  • approximate location based on IP address;
  • cookie identifiers and similar online identifiers.

2.3. Marketing and advertising data

If you interact with our advertisements, campaigns, social media pages or marketing emails, we may process:

  • campaign source;
  • ad interaction data;
  • consent status;
  • email engagement data, where applicable;
  • marketing preferences;
  • remarketing or conversion data, subject to your consent where required.

2.4. Service-related data

If you become our customer or business partner, we may process additional data required to provide, configure, support and improve our services.

Depending on the implementation of Airtrace technology, this may include data generated by spatial analytics systems, sensors or event infrastructure. Where such data relates to identifiable or potentially identifiable individuals, we process it in accordance with applicable data protection laws, contractual documentation and appropriate technical safeguards.

This website Privacy Policy does not replace any separate Data Processing Agreement, service agreement, event-specific notice or customer privacy notice that may apply to a specific Airtrace deployment.

3. Why We Process Personal Data

We process personal data for the following purposes:

3.1. To respond to inquiries

We use your contact details and message content to answer your questions, provide information, prepare offers and communicate with you.

Legal basis: legitimate interest or taking steps prior to entering into a contract.

3.2. To provide and manage our services

We process data necessary to deliver our products and services, manage customer relationships, provide support and maintain service quality.

Legal basis: performance of a contract or taking steps prior to entering into a contract.

3.3. To improve our website and services

We analyze website traffic, technical performance and user behavior to improve the usability, reliability and effectiveness of our website and services.

Legal basis: legitimate interest or consent, depending on the technology used.

3.4. To conduct marketing activities

We may use your data to send relevant business communications, measure campaign performance, personalize advertising and promote our products or services.

Where required by law, we will ask for your consent before using cookies, pixels, tracking tools or sending certain types of marketing communication.

Legal basis: consent or legitimate interest, depending on the communication type and applicable law.

3.5. To ensure security and prevent abuse

We may process technical data to protect our website, infrastructure and services against fraud, cyberattacks, spam, unauthorized access and other security risks.

Legal basis: legitimate interest.

3.6. To comply with legal obligations

We may process data where required for accounting, tax, corporate, legal or regulatory purposes.

Legal basis: compliance with a legal obligation.

4. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, local storage and similar technologies.

Cookies may be used for:

  • essential website functionality;
  • security;
  • analytics;
  • performance measurement;
  • advertising and remarketing;
  • remembering user preferences.

Some cookies are necessary for the website to function properly. Other cookies, especially analytics and marketing cookies, may require your consent.

You can manage your cookie preferences through the cookie banner or through your browser settings. You may also block or delete cookies in your browser, although this may affect some website features.

5. Analytics and Advertising Tools

We may use analytics, advertising and conversion tracking tools, including tools provided by third-party platforms such as Google, Meta, LinkedIn or similar providers.

These tools may help us understand how visitors use the website, which campaigns generate interest, and how to improve our communication.

Where required, such tools are used only after obtaining your consent.

Third-party providers may process data according to their own privacy policies and may act as independent controllers or processors, depending on the specific tool and configuration.

6. Who We Share Data With

We may share personal data with trusted third parties only where necessary and lawful.

This may include:

  • hosting providers;
  • email and communication providers;
  • CRM and customer support tools;
  • analytics and advertising platforms;
  • IT service providers;
  • accounting, tax or legal advisors;
  • public authorities, where required by law;
  • subcontractors supporting the delivery of our services.

We do not sell your personal data.

Where third parties process personal data on our behalf, we use appropriate contractual safeguards, including data processing agreements where required.

7. International Data Transfers

Some of our service providers may process data outside the European Economic Area.

Where personal data is transferred outside the EEA, we use appropriate safeguards required by GDPR, such as:

  • adequacy decisions;
  • Standard Contractual Clauses;
  • additional technical and organizational measures where necessary.

8. How Long We Keep Data

We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.

Typical retention periods include:

  • contact inquiries: for the time necessary to handle the inquiry and maintain business communication;
  • customer and contract data: for the duration of the relationship and the period required by tax, accounting or legal rules;
  • marketing data: until you withdraw consent, object to processing or unsubscribe;
  • analytics data: according to the retention settings of the relevant analytics tools;
  • security logs: for a limited period necessary to protect systems and investigate incidents.

We may keep certain data longer if required to establish, exercise or defend legal claims.

9. Your Rights

Under GDPR, you may have the following rights:

  • the right to access your personal data;
  • the right to rectify inaccurate data;
  • the right to erase your data;
  • the right to restrict processing;
  • the right to data portability;
  • the right to object to processing;
  • the right to withdraw consent at any time, where processing is based on consent;
  • the right to lodge a complaint with a supervisory authority.

To exercise your rights, contact us at:

[email protected]

We may need to verify your identity before responding to your request.

10. Right to Lodge a Complaint

If you believe that we process your personal data unlawfully, you have the right to lodge a complaint with the competent supervisory authority.

In Poland, the supervisory authority is:

Prezes Urzędu Ochrony Danych Osobowych
ul. Stanisława Moniuszki 1A
00-014 Warsaw
Poland

Website: https://uodo.gov.pl

You may also contact the supervisory authority in your country of residence or place of work within the European Union.

11. Security

We use appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration or disclosure.

These measures may include access control, encryption, secure infrastructure, logging, backups, monitoring and internal procedures.

However, no online service can guarantee absolute security.

12. Children’s Data

Our website and services are intended for business users and are not directed to children.

We do not knowingly collect personal data from children. If you believe that a child has provided us with personal data, please contact us at [email protected].

13. Automated Decision-Making

We do not use personal data collected through this website for automated decision-making that produces legal or similarly significant effects on individuals.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example when we change our website, services, tools or legal requirements.

The latest version will always be available on this page.

15. Contact

If you have any questions about this Privacy Policy or how we process personal data, contact us at:

REX LAB SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ
Grunwaldzka 19 / 4.24
60-782 Poznań
Poland

Email: [email protected]

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