More about AirTrace
AirTrace is a project of REX Lab
Built from Real-World Event Engineering Experience
AirTrace was developed by Rex Lab as a direct response to the lack of reliable analytics in physical event environments. With years of experience in AV and media engineering, LED screen installations, and exhibition stand infrastructure, our team understands how real-world setups behave under production conditions.
What we've got
Our expertise shaped AirTrace into a system designed for stability, accuracy, and ease of deployment.
Unlike typical wireless-based solutions, AirTrace is built on a wired, deterministic architecture that ensures consistent data collection in high-density environments such as trade shows, exhibitions, and brand activations.
Today, AirTrace is used to measure visitor behavior, engagement, and movement across event spaces — helping marketing teams move from assumptions to measurable performance, while maintaining full compliance with privacy and data protection standards.